Shopify and Reitmans use A/B testing to improve UX and sales conversion on their online stores. Learn how to implement A/B test for your business, and how Shopify solves abandoned cart problems with Shopify Pay.Continue reading
Are you sitting on a goldmine without realizing it with a non-optimized website?
Are you doing the right efforts so that your website’s visitors take the actions you want them to?
I’ve had a lot of exciting discussions about those topics with Raphaël since meeting him a year ago at MTL+ECOMMERCE (to which he comes every time!). Raphaël is a CRO (conversion rate optimization) expert and runs Splitbase, a company that offers conversion optimization services for luxury ecommerce.
From his start as a magician when he was 11 years old to becoming a cryptocurrencies expert and then going into CRO, Raphaël is an overall very interesting person. He’s a really great speaker and communicator (Tedx, MTL+ECOMMERCE, Inside Bitcoins), was named one of Canada’s 10 future Dragons by Shark Tank billionaire Kevin O’Leary, and counts the famous Dan Martell as his mentor.
In his awesome interview, Raphaël shares his tips on CRO, entrepreneurship, content promotion and much more!Continue reading