Meet our speakers

Caren Carrasco

Caren Carrasco

Senior Partner at Benjamin David

Caren is a marketing executive with a rich background in CRM and Customer Experience Strategies. Her industry experience ranges from travel to retail to SaaS. As a specialist in her field, Caren is a frequent guest contributor and speaker for Salesforce.

Along with being the co-founder of Benjamin David Group, a performance marketing consultancy based in Montreal, and an active mentor for newcomers to Canada, Caren is a proud mother of 2.


Rudy Abitbol

Rudy Abitbol

Ecommerce Director at Lumen

With 10 years of experience in eCommerce, having worked with a wide range of clients in the Fashion & Beauty industry, in my past role as a Partner and VP of Marketing and Growth at Altima. He presented innovative digital ideas that were converted into engaging, eCommerce strategy. He is a big advocate of using data to reveal metrics and trends that, and positively influence the efficacy of a strategy to grow revenues.

After Accenture Interactive acquisition of Altima, wanted to join the client side with Lumen, part of Sonepar, a worldwide leader in electrical distribution, to lead their digital transformation.

Lumen, A Sonepar Company:
Lumen is the leading distributor of electrical and automation material in Québec. The company was founded in St. Eustache in 1962 and has been part of the worldwide Sonepar Group (The world’s number one B-to-B distributor of electrical products and related solutions, represented in 2017: €21,6 billion of sales performance in 44 countries) since 1984. We are experts in our field who have built a reputation for fast, reliable and quality services. Our new ultra-modern 385,000 sq. ft. distribution center and our network of 38 branches allow us to deliver anywhere in Québec within 24 hours.


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