How virtual reality will impact shopping habits? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?Virtual Reality is going beyond everyone’s expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences.
- Date:12 October 2016
- Time:18 h 35 min
- Event:MTL+ECOMMERCE #32 – VR & Retail