Presentation #2: Please stop talking about Customer Experience! ;-)

From CEOs to clerks, “Customer Experience” is on everyone’s lips these days. In this millennial-driven world powered by technology, we (the “customers”) no longer want product or services; we want experiences. The problem is, very few seem to know what these words really mean and how to deliver great experiences. In this short talk, Max will argue that you are likely focusing on the wrong thing, will show you what really matters and will try to leave you with small but powerful things to consider for your own businesses.