MTL+Ecommerce # 55
January 31st, 2019
Welcome & Registration
Make sure to arrive on time in order to register at the event and get comfortable.
Introduction to the event by Ambroise Debret + Thomas Merlin
Alexandre Chapt: Data Quality & Ecommerce: Can you trust your data?
Increasingly strategical, the data is at the center of your digital marketing and influence your decision process.
Thus its reliability should be the first thing to ensure, so you can build your analysis and data usage on solid foundations.
During this presentation, we will cover the following:
• The prerequisites for a good data collection
• Small differences can have big consequences!
• The impact of data quality
• How to minimize risks and errors?
• Increase the value of your dataset
Let us give you the tips to avoid collecting inefficient data or taking bad decisions based on biased information.
David Kovac: “Meet the store associate of the future”
“Meet the store associate of the future” – what store associates need to do today in order to meet the evolving needs of today’s shoppers.
Fireside chat + Q&A with Ambroise Debret
Closing remarks: Ambroise Debret
Take this opportunity to meet the speakers, other participants of the event as well as the MTL+Ecommerce team. Also enjoy the complimentary food and drinks.
Ready to join us?