Shopify and Reitmans use A/B testing to improve UX and sales conversion on their online stores. Learn how to implement A/B test for your business, and how Shopify solves abandoned cart problems with Shopify Pay.
If you don’t already have user-generated content (UGC) on your store and in your marketing, these stories may convince you to incorporate it into your marketing strategy.
The average shopping cart abandonment rate is 69.89%. We came up with a list of recommendations on how to improve your checkout to reduce cart abandonment.
61% of participants in a survey said they had decided not to purchase a product because it was missing a trust seal. Not all trust badges were created equally.
According to eConsultancy, featuring products on your homepage has negative impacts. The homepage is a sign post, not where your content lives.
The first step to creating a successful campaign is to understand who your audience is.
54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users.
Should you put a background video on your store’s homepage, in the hero section above the fold? Food Blogger increased their conversion rate by 138% by adding a background video.
One study demonstrated an increase of sales by 19.3% on average by implementing a wish list.
Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are.
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