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CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #38

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #38

A lot of companies refrain to evaluate their products on users before launching them; it’s either too expensive or it takes too much time. However user testing can save you several qualitative and quantitative costs. Indeed, if a company release a product that could...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #37

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #37

Christian Guy, Vice president of Marketing & Growth at Cakemail, Charles Brun, Director and Enterprise Sales Leader at Dynamic Leader and Noah Goldberg, E-commerce Director at Mackage,  were invited to the #37 Conference of MTL + ECOMMERCE  to talk about their...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #36

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #36

Audrey Forget, Digital Content Marketing Specialist and manager at Valtech, and Jeffrey Talajic, Vice President of Sales and Marketing at Live Out There , were invited at the #36 Conference of MTL + ECOMMERCE,  to talk about their expertise.   Audrey Forget and...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #34

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #34

Alok Ahuja, Head of the Plus Experts Program in Shopify, and Benjamin Crudo, CEO at Diff Agency, were invited at the #34 Conference of MTL + ECOMMERCE,  to talk about their expertise.   Alok Ahuja and Benjamin Crudo talked about their work with Shopify Plus. They were...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #33

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #33

  On the #33 Conference of MTL + ECOMMERCE, Maximilien Meilleur, director of the Customer Experience in SSENSE, explained his vision of nowadays customer service. SSENSE is an international online retailer, and currently, it sells four hundred designer brands on its...

Blog Post Series: La boîte à bonbons

Blog Post Series: La boîte à bonbons

Enter la boîte à Bonbons This is the first of a series of blog posts we will be publishing on MTL + ECOMMERCE. Paul and I (Sarah) wanted to share our experience launching an ecommerce business in Montreal. Over the coming posts we’ll talk about strategy, customer...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #32

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #32

PURE-PLAYERS VS. BRICKS & CLICKS (BY JUSTIN COHEN, KEURIG)   MTL+ECOMMERCE #32 was about how has Keurig been choreographing their direct consumer business, with their partner retailers. Keurig has made a great contribution to the coffee industry in the last five...

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