If you don’t already have user-generated content (UGC) on your store and in your marketing, these stories may convince you to incorporate it into your marketing strategy.
The average shopping cart abandonment rate is 69.89%. We came up with a list of recommendations on how to improve your checkout to reduce cart abandonment.
61% of participants in a survey said they had decided not to purchase a product because it was missing a trust seal. Not all trust badges were created equally.
According to eConsultancy, featuring products on your homepage has negative impacts. The homepage is a sign post, not where your content lives.
The first step to creating a successful campaign is to understand who your audience is.
54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users.
Should you put a background video on your store’s homepage, in the hero section above the fold? Food Blogger increased their conversion rate by 138% by adding a background video.
One study demonstrated an increase of sales by 19.3% on average by implementing a wish list.
Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are.
Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower. Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love. For Amazon, each 100ms of latency costs them 1% in sales. For...
Ready to join us?