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Conversion Optimization Process with Raphaël Paulin-Daigle

Conversion Optimization Process with Raphaël Paulin-Daigle

Are you sitting on a goldmine without realizing it with a non-optimized website?

Are you doing the right efforts so that your website’s visitors take the actions you want them to?

I’ve had a lot of exciting discussions about those topics with Raphaël since meeting him a year ago at MTL+ECOMMERCE (to which he comes every time!). Raphaël is a CRO (conversion rate optimization) expert and runs Splitbase, a company that offers conversion optimization services for luxury ecommerce.

From his start as a magician when he was 11 years old to becoming a cryptocurrencies expert and then going into CRO, Raphaël is an overall very interesting person. He’s a really great speaker and communicator (Tedx, MTL+ECOMMERCE, Inside Bitcoins), was named one of Canada’s 10 future Dragons by Shark Tank billionaire Kevin O’Leary, and counts the famous Dan Martell as his mentor.

In his awesome interview, Raphaël shares his tips on CRO, entrepreneurship, content promotion and much more!

How to go Viral in Ecommerce with Alexandre Vanier from Poches & Fils

How to go Viral in Ecommerce with Alexandre Vanier from Poches & Fils

Ever dreamt of going viral with an E-commerce idea?

That’s what Alexandre Vanier did with Poches & Fils (P&F). They started selling pocket T-shirts and went viral several times (going on Dragon’s Den as well as with exclusive videos), selling in the millions in the process. They’re Montreal-based but taking on the world, pocket by pocket!

I invited Alexandre to speak at MTL+ECOMMERCE #33 in November 2016, and it was a great talk. He shared actionable growth hacking tips with great humor to a crowd of 100+ E-commerce aficionados.

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #38

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #38

A lot of companies refrain to evaluate their products on users before launching them; it’s either too expensive or it takes too much time. However user testing can save you several qualitative and quantitative costs. Indeed, if a company release a product that could...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #37

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #37

Christian Guy, Vice president of Marketing & Growth at Cakemail, Charles Brun, Director and Enterprise Sales Leader at Dynamic Leader and Noah Goldberg, E-commerce Director at Mackage,  were invited to the #37 Conference of MTL + ECOMMERCE  to talk about their...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #36

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #36

Audrey Forget, Digital Content Marketing Specialist and manager at Valtech, and Jeffrey Talajic, Vice President of Sales and Marketing at Live Out There , were invited at the #36 Conference of MTL + ECOMMERCE,  to talk about their expertise.   Audrey Forget and...

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #34

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #34

Alok Ahuja, Head of the Plus Experts Program in Shopify, and Benjamin Crudo, CEO at Diff Agency, were invited at the #34 Conference of MTL + ECOMMERCE,  to talk about their expertise.   Alok Ahuja and Benjamin Crudo talked about their work with Shopify Plus. They were...

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