54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users.
Below are 7 suggestions that will turn mobile visitors into customers.
1. Mobile compatible website
First and foremost, you must have a website that is compatible with mobile devices. Mobile compatibility makes life easier for your customers and 67% of shoppers are more likely to buy from a website that is compatible with mobile devices.
2. Include product reviews
70% of mobile shoppers are more likely to purchase a product if it has reviews so go ahead and flaunt the reviews your customers left you. More on product reviews could be found here.
3. Avoid intrusive pop ups
Pop ups that take up the whole screen should be avoided for the sake of the user’s experience and for the sake of your site’s visibility in google searches. Google started penalizing sites with intrusive pop ups on mobile so your site could be pushed to the bottom of the list if there are intrusive pop ups. Still want to include them? Keep in mind that pop ups on mobile should take up a maximum of 15% of the screen.
4. Use square videos
Square videos dominate mobile newsfeeds and result in increased views and engagement by users. Keep their video viewing consistent with the rest of their feed by using square videos instead of landscape, which could result in 30-35% higher video views and an 80-100% increase in engagement.
5. Have a one-page checkout
Avoid the lengthy checkout process and offer your users a one page checkout instead. This has been shown to improve mobile conversion by up to 10% in certain cases.
6. Make guest checkout accessible
88% of mobile checkouts do not successfully direct the users to the guest checkout option which could have similar effects of not having a guest checkout at all. Make sure the layout of the checkout page clearly gives the customer an option to choose guest checkout.
7. Easy navigation
Instead of just having a hamburger menu detailing the different categories, you should put key links at the top of your mobile page, creating a navigation bar to direct users to popular categories. If it is easier to find, it will be easier to buy.
Which of these have you already implemented on your site? Which are you excited to test out?
- Mobile eCommerce Stats in 2018 (OuterBox)
- The Power of Reviews (Power Reviews)
- What You Need to Know About Google’s Mobile Pop Up Penalty (Privy)
- Are Mobile Pop-Ups Dying? (Smashing Magazine)
- Which Video Format Should I Choose? (Rocketium Academy)
- Top Mobile Commerce Trends in 2018 (Big Commerce)
- 9 Crucial – But Overlooked – Aspects of Mobile eCommerce UX (Lemonstand)
- 51 Insane Web Design Statistics 2018 (Tyton Media)
- The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative (Growth Rock)
*** This is a guest blog post by Matt Tanguay where he shares his numbers-backed findings in the form of Ecommerce conversion tips ***