Wish lists aren’t just for Santa anymore. They are for you and your customers, helping to save their favorite items to come back to at a later date.

There was a recent study done by Metrilo where they picked 50 stores and compared the sales in the 6 months before and after implementing wish lists. They found that sales increased by a whopping 19.3% on average.

I thought their findings were fascinating and wanted to share them with you. Below are five of their examples of how to best implement wish lists to increase conversions.

  • Show an exit popup asking them whether they’d like to save their wish list for later (by using an email address).
  • Email users when out-of-stock products they’re interested in are getting back in stock.
  • Email customers when some of the items in their wish list are on sale.
  • Email customers when some of their wish list items are selling out.
  • Show how many other people added each product to their wish list, to establish social proof.

How to Implement this for Shopify Users

Lucky for you, Shopify offers a variety of different apps to help you with this. Two of these that are worth looking into are SocialShopWave and Wishlist Plus.

With SocialShopWave, wishlists are included in the app for free but if you purchase a better plan, you can get access to advanced wish lists. Wishlist Plus includes many options like sharing the wish list via email or social media and a trending wishlist widget depending on the plan you choose, which range from $0 to $59.99 a month. Both of these would be solid choices in helping you implement a wishlist into your Shopify store.

 

What are your thoughts on adding a wish list to your store? Is it easier said than done?

 


Sources

 

*** This is a guest blog post by Matt Tanguay where he shares his numbers-backed findings in the form of Ecommerce conversion tips ***

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