Faster the Page Loading Speed, Better the Results

Page Loading Speed - MTL Ecom

Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower.

Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love.  For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every second of performance improvement. This shows that every second counts.Continue reading

Why Free Shipping is Worth It

Free Shipping

After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site.

Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in purchasing more items at once. In fact, 52% of American shoppers have added items to their e-commerce shopping cart to qualify for free shipping. So not only will free shipping get people to follow through with their purchases, but it could actually encourage your customers to purchase more items.Continue reading

Customers Who Chat Before Purchasing Convert 40% More

Live Chat

It can be very tempting to only provide an email or contact form for visitors to reach you if they have questions. However, in this day and age of instant communication, they want an answer right this second.

Can your customers ask questions 24/7? Visitors who engage with a live chat, especially, expect a quick response.

I found these statistics:

  • Customers who chat before purchasing have a 40% higher conversion rate.
  • Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.
  • It is also 400% less expensive than phone support.
  • Over 60% of millennials use live chat for questions.

Add a Live Chat if your store doesn’t already have one! What has been your experience with having (or not) a Live Chat on your site? Let me know in a comment below!

 


Sources:

 

*** This is a guest blog post by Matt Tanguay where he shares his numbers-backed findings in the form of Ecommerce conversion tips ***

Why You Should Offer a Guest Checkout

Guest Checkout

According to Baynard Institute, the average shopping cart abandonment rate for e-commerce stores hovers around 68.63% (as at January 2016). This means that 7 out of 10 people leave your site after committing to the purchase process.

28% of US online shoppers abandon their cart because they don’t want to register/create account just to make a purchase. And that alone is why you should offer a Guest Checkout experience on your store.

ASOS, for example, removed the account creation step on the checkout login page and it reduced their abandonment rate by 50%. And I found that 10 out of 11 ecommerce sites considered as having the best checkout experience offer a guest checkout. That counts for something.

A couple of notes:

  • The same email address should work with multiple guest checkouts, to allow the same person to make more than one guest purchase with their email address.
  • You should offer account creation after checkout, in the Thank You page.

 

Are you already offering your buyers a Guest Checkout? If not, is this convincing you to implement it?

 


Sources:

 

*** This is a guest blog post by Matt Tanguay where he shares his numbers-backed findings in the form of Ecommerce conversion tips ***