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black friday : Test your ecommerce

Black Friday: How to prepare your e-commerce website for the big day?

Black Friday is probably the biggest opportunity of the year for all selling products companies, especially online companies. In 2016, Black Friday generated nearly 3.34 billion business profits online. In other words, it’s an opportunity not to be missed.   In the past few years now, an important element has come into play: the online

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #38

A lot of companies refrain to evaluate their products on users before launching them; it’s either too expensive or it takes too much time. However user testing can save you several qualitative and quantitative costs. Indeed, if a company release a product that could have been improved, it will cost additional spending sooner or later.

customer experience

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #37

Christian Guy, Vice president of Marketing & Growth at Cakemail, Charles Brun, Director and Enterprise Sales Leader at Dynamic Leader and Noah Goldberg, E-commerce Director at Mackage,  were invited to the #37 Conference of MTL + ECOMMERCE  to talk about their expertise.   Christian Guy, Charles Brun and Noah Goldberg talked about their e-commerce experience

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #36

Audrey Forget, Digital Content Marketing Specialist and manager at Valtech, and Jeffrey Talajic, Vice President of Sales and Marketing at Live Out There , were invited at the #36 Conference of MTL + ECOMMERCE,  to talk about their expertise.   Audrey Forget and Jeffrey Talajic talked about their ecommerce experience in terms of digital content

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #34

Alok Ahuja, Head of the Plus Experts Program in Shopify, and Benjamin Crudo, CEO at Diff Agency, were invited at the #34 Conference of MTL + ECOMMERCE,  to talk about their expertise.   Alok Ahuja and Benjamin Crudo talked about their work with Shopify Plus. They were accompanied by their client and merchant Yellow Shoes.

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #33

  On the #33 Conference of MTL + ECOMMERCE, Maximilien Meilleur, director of the Customer Experience in SSENSE, explained his vision of nowadays customer service. SSENSE is an international online retailer, and currently, it sells four hundred designer brands on its website and counts more than two millions page views per month. SSENSE has indeed

La boîte à bonbons

Blog Post Series: La boîte à bonbons

Enter la boîte à Bonbons This is the first of a series of blog posts we will be publishing on MTL + ECOMMERCE. Paul and I (Sarah) wanted to share our experience launching an ecommerce business in Montreal. Over the coming posts we’ll talk about strategy, customer acquisition, money management, how to setup a transactional

CONFERENCE SUMMARY REPORT: MTL+ECOMMERCE #32

PURE-PLAYERS VS. BRICKS & CLICKS (BY JUSTIN COHEN, KEURIG)   MTL+ECOMMERCE #32 was about how has Keurig been choreographing their direct consumer business, with their partner retailers. Keurig has made a great contribution to the coffee industry in the last five years. Technology today has the incredible capability of driving growth for ecommerce businesses. The coffee industry