You probably already know this, but yes they do. Their impact is actually quite extreme.

So do you have a video on every product page? Here’s why you should.

  • Videos up your conversion rate, with the likelihood of purchase rising to 85% after a customer has seen a product video.
  • Video reviews on product pages increase visitor session duration by 340%.
  • E-commerce merchants know that consumers feel 52% more confident when they encounter video content on their shopping journey.
  • Videos on product pages contribute to 127% increase in pages visited per shopping session.
  • 4 in 5 millennial shoppers find online product videos helpful when researching future purchases.
  • According to Neil Patel, viewers are anywhere from 64-85% more likely to buy after watching a product video
  • 72% of people would rather use video to learn about a product or service.

And it doesn’t have to be a professional production. An authentic and fun video recorded with a smartphone can be just as effective, if not more.

You could record yourself or a friend unpacking the product, and using it or wearing it, and commenting on it.

 


Sources:

 

*** This is a guest blog post by Matt Tanguay where he shares his numbers-backed findings in the form of Ecommerce conversion tips ***

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