(Sold out) MTL+Ecommerce # 48

Thursday 6pm, April 19th, 2018
@ L’Oréal office








An Event Not to be missed!

We’re happy to announce our 48th event. This event will be packed with interesting people, great networking and of course awesome speakers. This event will be held at L’Oréal office in Montreal.

The beauty of digital: How the world’s largest cosmetics company uses data and personalization to drive online growth.

Meet our speakers

Martin Aubut

Martin Aubut

CDO @ L ’Oréal Canada

Estelle Ngo

Estelle Ngo

Manager Precision Marketing @ L’Oréal Canada

Douglas Sutcliffe

Douglas Sutcliffe

Head of Data Science @ L'Oréal

Florent Dubois

Florent Dubois

Director Digital & e-Commerce Active Cosmétique (Vichy, La Roche-Posay)

Our wonderful sponsors

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Unmissable talks

Intro: e-Commerce isn’t the cherry on top of the cake, it’s the new cake.
Martin Aubut: CDO @ L’Oréal Canada

How you can leverage KNOWN data to personalize the consumer journey and reach eCommerce buyers.
Douglas Sutcliffe: Manager CRM & Data Science @ L’Oréal Canada

How to maximize your data to lower your COST PER ACQUISITION into a eCommerce context.
Estelle Ngo: Manager, Precision Marketing @ L’Oréal Canada

How Content and Personalization are driving high CLV
Florent Dubois: Director Digital & e-Commerce Active Cosmétique (Vichy, La Roche-Posay)

Check the latest news

Conversion Optimization Process with Raphaël Paulin-Daigle

Are you sitting on a goldmine without realizing it with a non-optimized website?

Are you doing the right efforts so that your website’s visitors take the actions you want them to?

I’ve had a lot of exciting discussions about those topics with Raphaël since meeting him a year ago at MTL+ECOMMERCE (to which he comes every time!). Raphaël is a CRO (conversion rate optimization) expert and runs Splitbase, a company that offers conversion optimization services for luxury ecommerce.

From his start as a magician when he was 11 years old to becoming a cryptocurrencies expert and then going into CRO, Raphaël is an overall very interesting person. He’s a really great speaker and communicator (Tedx, MTL+ECOMMERCE, Inside Bitcoins), was named one of Canada’s 10 future Dragons by Shark Tank billionaire Kevin O’Leary, and counts the famous Dan Martell as his mentor.

In his awesome interview, Raphaël shares his tips on CRO, entrepreneurship, content promotion and much more!

Facebook Groups, Mentors & Career Hacking – Vin Clancy

This interview first appeared on AmbroiseDebret.com   Vin Clancy (formerly Vincent Dignan) is one of those people who simply stand out from the pack. But behind his outrageous clothing style, name change, rags-to-riches story and Facebook group success there is a...


Every marketer knows that content is king. And nowadays, influencers are those who could boost up your ROI like no one else thanks to the content they create and share with their community. But what really is an influencer? For this 47th edition of MTL + ECOMMERCE we...

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The Location

1500 Robert-Bourassa, Suite 600 Montreal (QC) H3A 3S7

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