Presentation #2: How virtual reality will impact shopping habits?

How virtual reality will impact shopping habits? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?Virtual Reality is going beyond everyone’s expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences.