More and more products are getting connected to the Internet and collect sensor data (aka the IoT). By analyzing connected product data (IoT Analytics), product makers can understand user behavior as well as product performance & benchmarking, and use this information to correlate it to key e-commerce metrics such as Net Promoter Score, Churn, CLV, etc. The impact of IoT on e-commerce, in world where consumers are extremely vocal on product performance, is key.
- Date:5 May 2016
- Time:19 h 00 min
- Event:MTL+ECOMMERCE #29 – Luxury & IoT edition